The higher the high-end positioning of Zhibang cab

2022-07-22
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Since ancient times, China has followed chaos before governance. You must go ahead through your efforts before you have the necessity of governance. Cheng Hao, deputy general manager of Zhibang cabinet, said, "it doesn't mean that the higher your positioning is, the higher the quality of your business."

since ancient times, China has been treating chaos first and then governance. You must go ahead through your efforts before you have the necessity of governance. Cheng Hao, deputy general manager of Zhibang cabinet, said, "it doesn't mean that the higher your positioning is, the higher the quality of your business."

enterprise development with the help of management software

Zhibang is a cabinet enterprise in Hefei, Anhui Province. After 17 years of development, Zhibang has become a leading enterprise in the cabinet industry with a scale of more than 1 billion. Cheng Hao, deputy general manager, said when combing the development path of Zhibang that the biggest feature of Zhibang is to pay attention to the ladder construction of the team, which ensures the continuity of enterprise development

Cheng Hao said: Zhibang developed rapidly in the three years from 2010 to 2012, and entered the adjustment period in 2013 and 2014. During this adjustment period, we improved the corporate governance structure and management system. Many terminal management systems, including ERP system and CRM system, are in full swing. When an enterprise develops rapidly to a certain stage, it must be improved with the help of this advanced management software, otherwise the faster it runs in the future, the more things it will leave behind

it is at this scale that Zhibang is qualified to be a management system. If an enterprise does not have more than 1billion yuan, it will be restricted and tied up. The fundamental purpose of ERP system is to make the enterprise safer and more regular. You will find that after using this software, the efficiency will be reduced periodically

ladder construction of the group

Zhibang has a very important feature. At every stage, it pays great attention to the ladder construction of the group. When a group of people reach a certain level, they begin to cultivate the next group of people. Zhibang has experienced three very obvious stages until today

the first stage was from 1998 to 2007. The two founders of the company started a business with eight people. The company has a scale from zero to small. They are the golden generation. In 2006 and 2007, the company began to introduce new talents, which are the second generation of gold. They quickly expanded the company from 100 million to more than 1 billion. In 2013, we began to focus on building the golden three generations, put the existing mature things in their hands, and began to do some things in the future

internal adjustment is not only a few software problems, but also the echelon construction from the team. No matter how bad the external environment is, the impact on the industry is not particularly obvious. The share of Zhibang cabinet industry in the overall home decoration is very small, and the impact is not as big as expected

take the right product positioning

Anhui is not a place rich in well-known home furnishing brands. The sudden rise of Zhibang energy is itself a miracle. Zhibang was built in a way different from the traditional model in the coastal area. The reason why Zhibang can move from Hefei to Anhui, and then to the whole country and even the world is coincidence, chance, and necessity. This (popular) product positioning is on the right path. In terms of the business model of an enterprise, you always find a position in the pyramid. The lower the price and position, the larger the volume, but the thinner the profit. The higher the end, the smaller the volume, but the higher the profit. However, achieving high-end sales volume is not conducive to the rapid development of brand awareness. Any enterprise is looking for a balance between sales, profits and positioning. As our customized products with low attention, word-of-mouth communication is the most effective brand communication. However, the premise of word-of-mouth communication is that there should be enough consumers with experience, so that more people will spread your brand. If you only sell 10 sets of cabinets a year, it is very difficult for you to miss your family. Therefore, the medium and high-end positioning is the best policy adopted by most brands in China and even the world at present

does not mean that the higher your positioning is, the higher the quality of your business. From the perspective of business model, Zhibang's current positioning is a very good choice, which also ensures the continuity of enterprise development

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